eCommerce site launched for Newsquest Specialist Media

This week ESco launched an eCommerce website for Newsquest Specialist Media covering three brands; Boxing News, The Strad and The Great Outdoors. 

This is part of a much larger project with Phase 1 providing eCommerce capability to sell subscriptions and back issues, and further shop items to launching in Phase 2 – so watch this space.

This is a big upgrade for Newsquest and allows them to implement some exciting new features including automated re-targeting for shopping cart abandons.