The Countryside Alliance expands partnership with ESco to outsource membership management
Article by Megan Walden
Wed 31 Jul 2024
The Countryside Alliance, a steadfast advocate for the rural way of life, has long been a powerful voice in parliament, the media, and local communities.
For nearly twenty years, ESco has expertly managed the Alliance's renewals, welcome packs, member cards, ad-hoc campaigns, and appeal mailings. Building on this solid foundation, the Countryside Alliance decided to further consolidate their operations under ESco's capable management.
Back in early 2021, the migration of BACS payment processing to ESco marked a significant milestone. Our dedicated in-house Finance and Admin team smoothly integrated these tasks into our existing processes, eliminating the need for the Countryside Alliance to maintain in-house software for BACS payments.
They have now further broadened this partnership by onboarding even more of their member services to ESco. We are pleased to announce that we have gone live with the management of the Countryside Alliance’s memberships, providing comprehensive customer service and support, including payment processing. Our experienced customer care team is adept at handling all membership levels offered by this client — single, joint, family, and group.
Our eCommerce platform works to streamline the initial sale process by facilitating the purchase of memberships and allowing for donations, as well as the sale of merchandise such as ties, tea towels, coasters, and Christmas cards.
By entrusting their renewals, monthly processing, and membership management to ESco's team of specialists, the Countryside Alliance has freed up valuable time to focus on other exciting initiatives within their organisation.
We are proud to continue supporting the Countryside Alliance in their mission to protect and promote rural life, ensuring that their members receive top-notch service and support.
We are delighted with our partnership with ESco, which has allowed us to streamline our membership management and focus on our core mission of advocating for rural life. ESco's expertise in handling renewals, payment processing, and customer service has been invaluable. By simplifying our overcomplicated legacy processes, this partnership represents a significant shift within our organisation, enabling us to explore new opportunities with a clearer focus. Our data sets have been opened up and enhanced, thanks to the fantastic team at ESco behind it. Their support has not only streamlined our operations but also significantly improved the experience for our members. We look forward to continuing this fruitful collaboration as we work together to support and promote the interests of rural communities.
Lawrence Tribe-Endt, Head of Membership Marketing at Countryside Alliance