Home /
Single customer view
Do you have valuable pots of data sitting in isolation with no way to bring it all together? Well, you’ll be pleased to know you’re not alone. Many organisations have data from events, conferences, newsletter sign-ups, subscriptions, donors, and website registrations all over the place. If you need to bring your data together to spot patterns and identify opportunities, that’s where ESco can help.
Rob Nathan, Group Marketing Director, Media 10“Data has never been so important for media companies and Media 10’s decision to use ESco for overseeing our ‘Single Customer View’ capabilities has been the perfect choice. The simplicity of the platform coupled with the superb customer service on offer means that we feel secure in the knowledge that our staff has the best product, overseen by the most reliable, and proficient organisation. I couldn’t think of a better company to work with than ESco on this project.”
Goodbye guesswork, hello growth
Make data-driven decisions that propel your marketing. Once ESco pulls your data into one place and sets up the integrations to keep everything up to date, you’ll have hands-on access to build interactive dashboards and really understand your customers’ behaviour, spot your main opportunities and measure the success of your campaigns.
With our drag-and-drop web-based platform, you’ll easily identify growth opportunities and pinpoint your biggest risks. It’s as easy as that.
Omni-channel campaigning
Don’t settle for one-size-fits-all marketing! Craft personalised journeys with multi-stage, multi-channel campaigns allowing you to target each customer with the perfect content, on the perfect channel, for a truly tailored experience.
Use Apteco Orbit to plan your campaigning, build your communications and monitor its success.
Tasty takeaways
Organise
With over 40 years of experience handling customers with one-off and recurring revenue, we have the perfect team to organise any data sources you might throw at us! We’ll bring it all together, standardise different sources and make it easier for you to use and manage.
Synchronise
We’ll make sure your data stays up-to-date and relevant by integrating with any of your systems, whether that’s your ESP, ticket sales platform, or website.
Visualise
We’ll help build some core dashboards for you to visualise and interact with your data, enabling you to make data-driven decisions and keep an eye on your important KPIs. Using the simple drag-and-drop interface, you’ll then be able to build your own dashboards and customise your selections to plan your marketing exactly how you want it.
Action-ise!
Once you’ve understood the patterns in your data and identified opportunities, you can build a multi-channel marketing campaign that is relevant to that segment of your audience. No more sending the same message to everyone; your messaging will be highly personalised and highly relevant!
